Book Review : Hooked
This book shows us how to apply our understanding of habits into making products for business. It is explained as the “Hook Model” with a trigger, action, reward, and investment.
It is about finding what kind of “pain” or “itching” occurs in a customer and find a way to use this to the advantage by providing a product that can satisfy the “itch”. But this also requires making the product simple and accessible easily. Anyhow, this book explains the importance of studying a customer and also making a product that you want to actually use and believe that it will help and benefit the customer.
I enjoyed reading this book, as it can help us building compelling and more impactful product lines, that could ensure along term loyalty to the business.
Luckily there is a Video Summary of this book that could be viewed. The Author has a 22-Min Long talk on the subject on Youtube as well, which complements his book.
About The Author
nrigoan
A Wanderer in time and space, that is journeying through Life. This webspace is my vent out platform to talk about things, which are either never spoken about or suppressed. These are just my views , thoughts, opinions that make me human. In a world that commercializes perfection, being human is all that matters in the end to survive. You have the choice to judge me, love me, or ignore me... as these blogs are mine alone.